Customer:

Aluca GmbH

Aluca GmbH is one of the leading manufacturers of aluminum van racking systems in Europe. The brand stands for high-quality lightweight construction combined with robust design - perfectly tailored to the requirements of mobile working environments.

Project objective:

A new brand presence for trade fairs and beyond

With a new management structure, a fresh team and a clearly defined brand strategy, Aluca faced the challenge of implementing this change visually and organizationally at trade fairs and in all brand experiences. A flexible trade fair concept was required that, in addition to design and modularity, also included comprehensive services for trade fair participation, product staging and event planning. Translated with www.DeepL.com/Translator (free version)

Our solution:

Strategic workshop phase & close collaboration with the marketing team

In several intensive brainstorming sessions with the new marketing management, we worked out the requirements for brand communication, design and flexibility in detail. This resulted in a highly customizable trade fair concept that optimally supports the new brand positioning.

Flexibility through modular resources

As an agile partner, we supported Aluca in a wide range of areas: from the creation of key visuals and graphics to the operational implementation of a large partner event on the company premises - including coordination with authorities, scheduling and content structure.

Premium appearance with recognition value

The trade fair stand impresses with clear messages, large walls with emotional imagery and high-quality materials. Aluca's aluminum expertise becomes visible and tangible. At the same time, the stand concept remains scalable for different trade fair formats.

Brand experience beyond the trade fair

The new brand identity was successfully transferred to the redesigned showroom. We also developed a digital experience strategy that makes the brand values visible and tangible online - consistently across all touchpoints.

Result:

Strong premium appearance: The new brand identity was successfully implemented at trade fairs and in the showroom in a high-quality manner.

Modular support: Our flexible team enabled fast, targeted support in a dynamic phase of the company.

Consistent experience online & offline: Die digitale Erlebnisstrategie sichert die Markensichtbarkeit auch außerhalb der Messen.

Ganzheitlicher Service: The digital experience strategy also ensures brand visibility outside of trade fairs.

Technical details & facts:

Trade fairs: Flotte 2023-2025, Belektro 2024, Eltefa 2025, Fleet Expo 2024

Showroom integration: New concept implemented on the company premises

Stand design: Modular, flexibly adaptable for different formats

Additional services: Graphic design, event coordination, digital strategy