Ohrmann · Special-purpose machinery · responsible and digital
A stand designed to keep working after the show.
A new identity became a scalable exhibition concept combining natural materials, intelligent use of space and digital product communication.
01
Sustainability had to become practical.
Ohrmann wanted its new brand identity to become visible at exhibitions while using resources carefully. The stand was therefore designed from the outset for several sizes, formats and repeated uses rather than for a single date.
Timber, reusable frame systems and printed textiles form a warm, distinctive environment. The decisive factor is not one material in isolation, but how often and how flexibly the system can work again.
02
Every square metre has a job.
An open kitchen and integrated storage avoid unnecessary back rooms. More of the floor remains available for product demonstrations and conversations without making the space feel crowded.
Physical machines are complemented by a browser-based application. It makes variants and relationships visible when they cannot all fit onto the stand — on the wall, on tablets and beyond the exhibition.
03
One concept, several appearances.
The system has been used at different exhibitions and in different sizes. Components can change while the materials, atmosphere and recognition remain connected.
Sustainability therefore appears through reduced new production, intelligent spatial use and a concept designed to keep working — not as an added slogan.
